Puppy Essentials: The New-Puppy Starter Kit
A new puppy needs a surprising amount of kit, fast. This is the starter list — the genuinely useful essentials for the first weeks, gathered so you can set up before they arrive rather than dashing out mid-chaos.
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96+ products
Burns Puppy Junior Original Chicken Rice
A complete puppy and junior food with dried chicken 31% and controlled fat at 15%
From£14.99
LickiMat OH Bowl for Dogs — Slow Feeder with Tongue-Cleaning Tips
A vet-developed dog feeding bowl with raised rubber tips that clean the tongue as your dog licks — calming, dishwasher safe, and available in three sizes.
From£12.99
Pedigree Tasty Minis Puppy Treats Chewy Cubes with Chicken
Soft chewy puppy training treats with 13% chicken and added calcium, 125g
£2.25
Johnson S Puppy Kitten Shampoo
Johnson's Puppy/Kitten Shampoo: puppy and kitten shampoo with mild non-irritant formula
From£3.35
Speckled Fleece Pet Mat — Crate & Travel
A reversible sherpa fleece mat with a foam inner and non-slip base — hypoallergenic, machine washable, and sized to fit standard crates.
From£17.99
Tarhong Bone Puzzle Slow Feeder Dog Bowl — BPA-Free Polypropylene
A bone-shaped puzzle slow feeder that makes dogs work for their meals — helping reduce bloat, gulping, and boredom at the same time.
£19.49
Reusable Washable Puppy Training Pad
A quilted, machine-washable training pad that absorbs accidents and locks in moisture with a leak-resistant base. Reusable for puppy toilet training and senior dogs, in several bone and paw prints.
From£7.99
Halti Anatomy Puppy Harness Grey
A four-point adjustable step-in harness for puppies and smaller adult dogs
£19.99
Padded Pet Crate Mat with Corner Ties
A padded crate mat with corner ties that stays put inside a cage or carrier.
From£8.99
Ancol Puppy Whelping Collar
Twelve colour-coded whelping collars, so a litter of identical puppies stops being identical
£11.49
Beaphar Puppy Toilet Trainer
A 20ml training aid to mark the spot you want a puppy to use indoors
£5.49
Stainless Steel Puppy & Kitten Litter Weaning Bowl
A wide stainless steel weaning dish with a raised centre so a whole litter can feed together without crowding.
From£8.99
Tarhong Concentric Circle Slow Feeder Bowl for Dogs & Cats
A stylish slow-feeder bowl that encourages healthier, calmer mealtimes — available in blue, grey, or white.
£14.99
Reversible Puppy Print Pet Bandana
A reversible bandana with a different coordinating print on each side, tying on in seconds to give a dog or cat two looks from a single square of fabric.
£7.99
Coolpet Puppy Kenny Koala Tennis Ball
Puppy tennis-ball toy with kenny koala tennis-ball design and for fetch and chase, with use limits stated clearly
£3.55
Super-Absorbent Pet Toilet Training Pads
Multi-layer training pads that quickly draw in moisture and lock away odour for cleaner, drier toilet training. Leak-proof backing protects floors, ideal for puppies, kittens and indoor pets.
£11.99
Coachi Puppy & Mini Teal Training Lead
A 2.5m indoor training line for interrupting a puppy's behaviour without a grab
£6.99
Washable Reusable Dog Training Pad
A washable, reusable training pad with a quick-absorbing top layer and waterproof non-slip backing. It instantly locks moisture away to protect floors, beds and crates, then machine-washes for use again and again.
From£7.99
Tarhong Medallion Slow Feeder Puzzle Dog Bowl
A stylish BPA-free puzzle bowl that slows down greedy eaters — available in three sizes and a choice of colours.
From£10.99
6-Panel Metal Dog Playpen with Gate, Floor Grips and Connectors — White
A six-panel iron pen with rounded corners, forming a 120 x 60cm rectangle or any shape you need, supplied with non-slip floor grips, connectors and cable ties.
£61.99
Pooch & Mutt Puppy Bite Size Beef Jerky
Bite-size beef jerky training treats for puppies, scaled by dog size
£3.99
Tarhong Paw Maze Slow Feeder Dog Bowl — BPA-Free Polypropylene
A round paw-print maze slow feeder that slows eating, aids digestion, and turns mealtimes into a mini enrichment session — in blue or grey.
£14.99
Wagg Puppy Treats
Puppy Treats in a 120G pack, with 23.2% protein and 7% fat and full label detail
£1.49
The week-one shortlist
Prioritise the things you will use on day one: a crate and training pads for toilet training, a washable puppy bed, food and water bowls (a slow feeder helps gulpers), and a couple of teething toys for those needle teeth.
Add a soft, fully-adjustable harness and lead for when vaccinations are done, plus a brush to start gentle grooming habits early. Our full new-puppy hub walks through using all of it.
Buy once, buy for the adult dog
Where you can, size up: a crate with a divider grows with your puppy, and an adjustable harness saves buying three. It is cheaper over the first year than replacing everything as they grow.
Skip the gimmicks. A puppy needs comfort, safety and a few good chews far more than a basket of novelties — spend on the things that get daily use.
Everything here is chosen to be genuinely useful in everyday life with your pet — quality-checked, fairly priced and shipped tracked across the UK. For any health concern, your vet is always the best first port of call.
From the Knowledge Hub
Common questions
What do I actually need before a puppy comes home?
A crate, bed, food and water bowls, training pads, a collar with an ID tag, a soft harness and lead, age-appropriate food, and a few teething-safe toys. Set it all up before they arrive.
How much does puppy kit cost to start?
It varies, but buying adjustable, grow-with-them items (a divider crate, an adjustable harness) keeps the first-year cost down versus replacing things as your puppy grows.
When can my puppy go for walks?
Usually about a week after their second vaccination — your vet will confirm. Until then, focus on toilet training, settling, and gentle handling and grooming at home.
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